{"id":3615,"date":"2021-06-11T18:08:35","date_gmt":"2021-06-11T18:08:35","guid":{"rendered":"https:\/\/www.canage.ca\/?page_id=3615"},"modified":"2021-10-06T12:41:58","modified_gmt":"2021-10-06T16:41:58","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.canage.ca\/about\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Multgenerational\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A new chapter for older Canadians<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CanAge was born out of urgent need\u2014a need for a powerful national voice to protect the rights and well-being of aging Canadians.<\/h2>

Advocacy isn\u2019t easy. Creating real and lasting change is about more than making noise.\u00a0<\/strong><\/p>

It takes a truly collaborative, evidence-based and principled approach\u2014one that represents the diverse lived experiences of every older person and caregiver across the country with empathy and understanding.<\/p>

At the onset of the COVID-19 pandemic, older Canadians were calling out for a united national advocate to make their fears and voices heard by policymakers at all levels of government, and to hold them accountable in taking swift action.<\/p>

We listened, and CanAge was born.<\/p>

Turning words into action<\/h2>

The landscape of seniors\u2019 advocacy in Canada is a busy one.<\/b><\/p>

There are countless organizations and experts doing incredible work across the country to better understand the needs of older adults. Every day they\u2019re researching, writing policy, creating innovative products and services and working on the front lines to support the needs of our aging population.<\/p>

Our job is to translate all of this work into action.<\/b><\/p>

As Canada\u2019s National Seniors\u2019 Advocacy Organization, our power lies in packaging and channeling all of these insights and knowledge (along with the voices of our members) into clear calls to action that are seen by the right people at the right time. That\u2019s where the real change happens.<\/p>

By playing to our strengths as an advocate, we become the podium that empowers older Canadians and their caregivers to loudly demand a better life for themselves and their loved ones. We don\u2019t talk over or step on the perspectives of others\u2014we listen and amplify.<\/p>

This \u201clifting up\u201d approach to advocacy is what makes CanAge so powerful, and is the unique gap we were born to fill.<\/p>

Seniors have spoken: the launch of VOICES<\/h2>

In order to envision the future, you need to understand where you\u2019ve been.<\/b><\/p>

In late 2020, we undertook an exhaustive coast-to-coast consultation to get the full picture of challenges facing older Canadians. We asked questions, reviewed literature, studied best practices and, most importantly, we listened to the experiences of people living normal lives in communities across Canada.<\/p>

All of this led to the creation of our policy book, VOICES, A Roadmap to an Age-Inclusive Canada<\/b>.\u00a0<\/a><\/span><\/p>

VOICES makes 135 evidence-based recommendations to improve and protect the lives of older adults in Canada. It is the foundation of all that we do, because it comes straight from the mouths of the people we represent\u2014real Canadians, like you.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This is just the beginning<\/h2>

Now in our second year, the future is only looking brighter for older Canadians.<\/strong><\/p>