The business of aging is booming. Are you ready to respond?
The average Canadian consumer is older, and more savvy, than ever. The lion’s share of purchasing power now sits squarely in the hands of seniors—powerful consumers who have the influence to make or break even the best businesses.
By 2030, nearly 1 in 4 Canadians will be over the age of 65 (the most ever in our nation’s history). The unavoidable truth is that, in order for any business to survive, a strategy to better serve seniors isn’t a “nice-to-have”—it’s a necessity.
As brands across industry lines scramble to keep up, you’re presented with an incredible opportunity to ensure your competitive edge by meeting the needs of your rapidly aging customer base.
As Canada’s National Seniors’ Advocacy Organization, we’re the ones to help you do it.
Want to add additional value for your existing member base?
CanAge also partners with associations and other membership-based organizations to enhance your membership value proposition with the exclusive value adds of CanAge Membership.
Aligning your brand with CanAge is a great way to increase your visibility through cross promotional opportunities, boost your market share and foster invaluable member retention by offering additional value at no extra cost.
Best of all, because CanAge membership is free, you don’t need to worry about the complication of money changing hands! Just sign on and immediately let your members know they’re now receiving additional benefits through their current membership with your organization.
Partnering with CanAge gives your members access to:
- Exclusive membership benefits from trusted partners
- Priority and free VIP access to engaging events and experiences
- Invitations to participate in research, polls and surveys around issues affecting older Canadians
- Access to useful and life-enhancing tools, resources and information to improve and enhance their lives
- …all at no additional cost!
Ready to get started? So are we.