There is both a lack of awareness of the prevalence of elder abuse and neglect, as well as significant stigmatization due to ageism, family violence, and falling prey to frauds and scams.

Recommendation #1: Establish the Federal Office of the Seniors’ Advocate

In order to ensure that Canada is equipped to become an Age-Inclusive country, the Government of Canada should establish the Office of the Seniors’ Advocate. The Canadian Seniors’ Advocate should provide systemic oversight and leadership on issues related to the current needs of Canadian seniors, as well as provide insight, analysis, and direction to the government on the future needs of our aging population.

Recommendation #2: Provincial and Territorial Offices of the Seniors’ Advocate

While several provinces have already created Offices of the Seniors’ Advocate, all Canadian jurisdictions should implement this important office to provide leadership, insight and systemic investigations into issues which affect seniors in their province or territory.

Recommendation #3: Elder Abuse Campaign

Implement a national elder abuse and neglect awareness campaign to destigmatize elder abuse and neglect, including a focus on COVID-19 and social isolation. Provincial and territorial governments should support and leverage elder abuse and neglect campaigns locally.