Vision & Values

Our mission is to advance the rights and wellbeing of Canadians as we age.

Our vision is for older Canadians to live vibrant and connected lives.

Our work turns intent into impact. We measure our success through tangible results: engaged supporters, actions taken, lives changed, and missions fulfilled.

Our work is guided and informed by our commitment to:

Inclusion – we respect people, value diversity and are committed to equality

Participation – we value and recognize the contribution of volunteers within the organization and communities

Quality – we strive for advancement and improvement of the lives of older Canadians

Openness – we are committed to a culture of collaboration

Innovative – we are open to great ideas, different perspectives, new solutions

Principled – we take an independent, evidence-based approach to our policy work

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